How Fabletics Has Exploited the Power of the Crowd

Consumer purchases depend on “the power of the crowd”. Modern day customers rely on crowd-sourced reviews to make purchases and completely rely on the reviews as they would a recommendation from a person they know. Many savvy brands have exploited this consumer behavior by developing review-centric marketing tactics. Fabletics is among the brands that have embraced the strength of crowd sourced reviews. Since it was established in 2013, Fabletics has grown by over 200% with a revenue of over $235 million and over a million paying members. Corporate Marketing Officer of Tech Style Fashion Group, Shawn Gold, attributes most of the success of the brand to embracing user reviews. Fabletics exploited the power of customer reviews to foster its growth. Consumer reviews are capable of increasing improved loyalty, customer retention for brands, and customer acquisition.

 

 

The Effect of Customer Reviews

 

 

According to a study by BrightLocal, 84% of people rely on online reviews in equal measure to their reliance on personal recommendations from people they know. The CEO and founder of Trustpilot argue that people no longer trust traditional advertising and marketing like they used to. Customers prefer to trust the feedback and opinions of the crowd.

 

 

A similar study found that many customers research on a business and read the reviews of other customers. A huge percentage of customers are turned down by negative reviews which means that a business’ reputation is among the most effective customer considerations.

 

 

Due to the power of customer reviews, many consumer brands include a user review feature on their product pages and website to attract purchases. Since 2014, there has been an increase in the brands that use reviews on their sites. A study by Vibes found that a majority of the searches for reviews are conducted to gather information about a product rather than to compare the pricing of products.

 

 

How Kate Hudson Joined Fabletics

 

 

Fabletics became prominent after Don Ressler and Adam Goldenberg, managers of “Tech Style Fashion Group” came up with an idea of forming an athleisure brand. At this time, the industry had no affordable and stylish athleisure brand. Ressler and Goldenberg were determined to change the fashion sector and sold their idea to Kate Hudson.

 

 

Gregg Throgmartin of Fabletics states that Kate was a perfect representation of the future of Fabletics. The merger between Tech Style and Fabletics helped the firm experience significant growth. Kate was now in business with a company that had the financial muscle, the industry experience, and the resources. To determine which product is suited for you, try out the lifestyle quiz on the fabletics website, believe it or not, you will come to find that there is always something for everyone.

“Lori Senecal” Is Setting The Standard For Marketing On Social Media

In today’s marketing environment the only negative move is not taking a chance. The internet is a platform that provides people with unlimited ability to engage potential customers. The way people use cell phones means a person occupying time browsing is a potential client.

Crispin, Porter & Bogusky (CP+B) is an advertising agency that is creating the new standard for advertising. They use a broad mix of advertising professionals, Coders, technologists, and social media channels to create memorable campaigns. CP+B marketing campaigns always reach the targeted audience, delivers a message that is easy to understand, and inspires action.

The approach of CP+B is to create a memorable experience for the viewer. Their methods incorporate multicultural advertising, native advertising, and virtual reality. The campaigns target people using a cell phone and motivates the person into action.

Great ideas don’t sell products. Marketing great ideas makes a product successful. CP+B is an international advertising agency helping companies become leaders in their industry. CP+B recommends companies take advantage of the benefits provided by Facebook. Unparalleled reach, engagement, and tracking provides real-time access to clients and data. Check out GC Report for more details.

According to Adage, Lori Senecal is the CEO of CP+B. She promotes active, personal, and proactive advertising. She fosters great ideas from people, combines the best part of the ideas, and executes advertisements in a way that results in positive business growth. Lori Senecal helped expand CP+B into global markets, gathered quality advertisers, and implemented modern digital marketing.

Lori Senecal knows that advertising trends change constantly. She guarantees that CP+B sets the standard for marketing by employing high-quality employees with diverse backgrounds. She advises everyone to have a plan and create effective ads that are visually appealing, relatable, include real people, and tap into emotions.

Lori Senecal graduated from McGill University. She believes in employing people with the most experience, and she leads by example. Lori Senecal was the CEO of Kirshenbaum Bond Senecal + Partners and President of McCann Erickson. Advertising Age named her one of four Agency Executives to Watch in 2016 and awarded CP+B with Creativity Innovators of the Year.

See more: https://www.fastcompany.com/person/lori-senecal

Orange Coast College – article recap

Ten days before the 2017 American Collegiate Rowing Association National Championship to be held at Lake Lanier in Gainesville, GA, Steve Morris, assistant coach of Orange Coast College Men’s Crew, oversees the early morning workout in Newport Harbor. The crew will row 2,000 meters in close to six minutes. In their 60 year history, the school has won 11 national titles, including 2016. The aptly nicknamed “Giant Killers” are going up against crews from four year universities, expecting their 12th win, May 27th and 28th.

 

Morris, and Coach Cameron Brown, speak of the dichotomy of rowing. From afar, the picture of eight men pulling a boat through the water in unison appears serene. Up close and personal, there is yelling, muscle strain, a determination to remain in sync. There is beauty and art to this sport according to Steve Morris. Per Brown, “It’s good for the soul.”

 

The satisfaction of winning a race through teamwork, acquiring physical and mental skills to overcome obstacles, ability to exceed expectations academically, athletically and professionally, these are the thoughts of those involved with OCC’s men’s crew from Daniel Amado, 22, and John Kinnear, 19, to Craig Amerkhanian, Men’s Head Coach at Stanford University.

 

 

Rowing is not easy. Usually there are about 80 students who sign up for men’s crew. By season’s end, that amount has been cut in half. This amateur sport is not for everyone, yet ten students have competed in world championships and the Olympics.

 

Orange Coast College is a large community college with an excess of 25,000 students enrolled per semester. Founded in 1947 in Costa Mesa, classes began in 1948. OCC now offers more than 135 academic and career programs. One of these is their public nautical program, largest and most acclaimed in the nation.

 

Fully accredited, OCC boasts more students transferring to four year colleges in, and out, of California, than any other Orange County community college. With year round classes, OCC offers certificates in diverse career technical education or two year programs culminating in either Associate in Arts or Science degrees.

 

To learn more, visit http://www.orangecoastcollege.edu/.

Dr. Imran Haque: An All-Rounded Health Expert

Since graduating from the University of Virginia under the Internal Medicine Roanoke-Salem Program in 1998, Dr. Imran Haque has been dedicated to providing high-quality health care to all his patients. Before joining the University of Virginia, he obtained his degree in medicine from the Universidad Iberoamerican. He has dedicated his life to providing service specializing in internal treatment which involves taking care of array diseases affecting older adults. He has gathered massive experience having been in the industry for more than fifteen years now.

 

Dr. Imran Haque has provided his services through different hospitals throughout his career. These include First health Montgomery Memorial Hosp, Hugh Chatham Memorial Hospital, and Randolph Hospital to mention just a few. In addition to these hospitals, he is linked to several other doctors and specialists who they provide similar services. He co-operates with this doctors and specialists to provide the best service which his patients have grown to respect him for!

 

Dr. Imran Haque is well versed in the field of internal treatment and can perform a wide range of services, the main one being regular physical checkups. Also, he offers diabetes care & management alternatives, weight control services that include weight loss activities & recommendations, as well as hair removal which involve removal of hair from a particular area in the body. Hair removal services also prevent any subsequent hair removal growth in that area and 360 resurfacing which involves treating the skin and giving it its original spark.

 

Dr. Imran Haque is trusted by many people to diagnose diseases and offer treatment. At the same time, he refers the patient to a specialist who will be able to treat them. He is currently serving under Horizon Internal Medicine, and he has helped earn positive reviews and ratings. He is certified to offer medical services in Carolina where he is currently based. He is currently in the Maintenance of Certification Program for Internal Medicine program.

 

Dr. Imran Haque is known to foster positive relationships with his patients. Interesting to note, almost all the patients that have been through him have something to smile about! To him, the well-being of the patients matters more than any reward that he can ever receive.

https://about.me/imranhaque/edit

https://www.crunchbase.com/organization/horizon-internal-medicine

Richard Mishaan Design Puts a Focus on Modern and Luxurious

Even though a lot of design firms are able to work with your own tastes and desires, many of them have their own specialties. Richard Mishaan Design is no exception. If you take a look at his portfolio, you’ll see that he has worked with many different interior design styles and has done so very well. However, perhaps what he is best at is combining modern and luxurious for a truly impressive look.

 

One excellent example of his style can be found in his portfolio with “Met Home.” In typical New York City fashion, this design features a lot of black. However, it’s far from depressing or boring. Implementing throughout are fun patterns and touches of gray and blue to help add some color and pizzazz. The furnishings are all in a modern style, but they are also incredibly luxurious. It’s a design that you might expect to see in a trendy five-star hotel and that is welcoming enough that it’s a perfect choice for a New York City home or apartment.

 

By taking a look at his portfolio, you can see many more examples much like this one that incorporate luxurious pieces with modern colors and styles for a truly impressive look. Richard Mishaan of Richard Mishaan Design has also written two books about combining modern looks with luxurious furnishings to achieve the look that you want. Those who want to learn a little more about interior design and who like the Richard Mishaan Design style might enjoy “Artfully Modern” and “Modern Luxury,” his two books.

 

For those who are located in or around New York City and who would love to reimagine their spaces, working with Richard Mishaan Design can be an excellent choice. Richard Mishaan Design also focuses on architecture and landscaping architecture to provide clients with the complete, cohesive modern and luxurious package.

http://www.richardmishaan.com/blog/category/Richard-Mishaan-Hotel-Design

http://www.richardmishaan.com/blog/category/Top-50-Designers

Changing Real Estate Industry with Arthur Becker

Arthur Becker as a wealthy businessman and investor he has been able to achieve a lot of success and has enabled many organization to prosper hence making him one of the known flourishing businessman globally. As the managing partner at Madison Partners LLC, he has been able to develop the company to provide better services. In an article on NY Curbed, his accomplishment is because of him working at Zinio LLC and NaviSite as the CEO and Chairman of the organizations whereby they offered Internet technology services hence he was to attain more skills and experience. Furthermore, he worked as a private investor in real estate and technology when he left both the companies.

According to Huffingtonpost, Madison Partners the organization specializes in both real estate sector and Bio Tech innovativeness. Due to the knowledge, he had attained from his previous work made him develop the organization. Also with the new techniques in that, he provided in the company enabled him to manage the organization better and more clients keep coming for more.

New York, Suvillivan is an estate which he is about to complete and also building a house in Tribeca. His achievement is because of the belief of cooperation among the staff members of the company these enable them to commit themselves to working hard for a better outcome. Check out Bloomberg to know more.

Bio Tech is one of the main interests that he always loved these led to him in providing better cancer therapy technology to the cancer patients. Apart from that he as well ensures that he assists upcoming entrepreneurs to start their businesses and developing them and be more successful. His better thinking is how he is able to solve the company problems and making the company grow rapidly.

Arthur Becker also abides by his values through observing the market trend in order to be ahead of other competitive entrepreneurs and always being solid with the good choices that he makes. He as well ensures that he takes care of his client’s needs first before anything other else hence making him exceptional. Lastly, he has transformed a lot of people businesses these is because of the better guidance that he provides to them.

See more: http://madisonpartners.nyc/about-arthur/

Richard Mishaan Design: Transforming Living Spaces

Everyone who knows Richard Mishaan associate him with his firm- Richard Mishaan Design. The firm is one of the best interior design firms in the United States and beyond. The Colombia-born architect and interior designer is a graduate of the New York University where he obtained his BA degree. He is also a graduate of the Colombia University where he studied Architecture.

 

 

After completing his studies, Richard Mishaan was lucky to do his apprenticeship at the offices of Johnson Phillips. It was while he was doing his apprenticeship that he decided to come up with his own firm and share his passion with the rest of the world.

 

 

About Richard Mishaan Design

 

Richard Mishaan Design was born out of passion and hard work. Richard Mishaan was keen on establishing a business that would expose him to as many clients as possible. This came to pass and Richard Mishaan Design has been featured by several magazines such as Elle Décor. Some of Richard’s designs have been selected to be on the Elle Décor A List and AD 100.

 

 

In order to reach even more people, Richard Mishaan Design has employed various techniques to market their brand worldwide. Richard has also authored two books which give insights into his world of fashion, architecture and interior design. The two books, Artfully Modern and Modern Luxury, have been published by Monacelli Press.

 

 

If you are interested in finding out more about Richard Mishaan Design, all you have to do is visit their website. You can go through their profile and portfolio to learn more about their style and execution. Their clients range from residential clients to commercial ones. They get a lot of work from the hospitality sector too. The firm also does landscape design and exterior décor.

 

https://homerdesign.com/

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