Steve Lesnard, Product Marketing in a Digitalized World

New digital and social platforms have changed the way people market their products and brands. While these new mediums have an array of benefits if they are not leveraged well, they can lead to failure. Steve Lesnard is well versed with digital marketing well and recommends some convenient ways one can use to leverage technology. If you want your marketing strategies to work, Steve Lesnard recommends having them focus on consumer benefits. Good marketing strategies are those that focus on the consumer and center around them. The marketing strategy also needs to add real value to the customer’s life. Lesnard recommends two principles that brands should follow when marketing their products. They are:

  1. Make it real

Consumers always purchase real products, and they can relate to daily. If your advert shows a product, it is not real to the customer and has no life. Digital mediums allow you to personify products and make them real through the use of videos. A good example is Yeti and how they used videos to showcase how their coolers can cool and warm drinks at any time. According to Steve Lesnard, a consumer that sees this will see first-hand how their products are of use to them and the value they have because they are brought to life through the videos.

  1. Keep it simple

Another principle that Steve Lesnard highly suggests is by keeping the marketing campaign simple but yet memorable. The message in the campaign should be clear enough to understand and yet still stick in the minds of the consumers. If the marketing campaign slogan or advert is complex, the consumer does not receive the message, and therefore, they are unable to comprehend it. Ensure that your message relays the benefits that the consumer receives once they use your product. A good example is iPod who relayed their benefit in the advert 10k songs on your phone. The marketing slogan should tap in into your consumer’s needs and their emotion to provoke action in them and make them purchase the product you are selling.

Ultimately, if you utilize digital mediums correctly, you can increase your sales and your target audience.

The Many Collaborative Creative Minds of Academy of Art Students

Creativity Through Collaboration


Following one student’s inspiring story, the importance of collaboration is revealed. Kevin Chen has always found great enjoyment in the act of building. Drawing has always fallen in line with that desire. The Academy of Art University’s school of industrial design attracted this student due to the school’s open door policy for applicants. Chen really liked the fact that, as long as students were willing to work hard, anyone and everyone could be given the same chance to prove themselves and succeed.

When Kevin originally started at the school, he knew next to nothing about design itself. This included how to sketch. The school worked to build his ability to draw and design effectively from the ground up. He got to work on exciting projects for top companies, such as the chance to show off his skills by designing concept art for a new Chrysler automobile. Being able to showcase his skills in this type of project while attending really added to the passionate drive of Chen. The opportunity also allowed him to create work that he could put in his portfolio, in order to add to the diversity of his skill set even more.

Academy of Art University (AAU) has a strong vision and mission to uphold the highest standards for their students. Those who attend AAU hail from all over the world, seeking the accredited degrees from a respected art related school. The academy not only accepts open applications from students living in many countries, they also employ instructors from all over the world as well. The reach of AAU is truly global and it shows in the work that its graduates put out there upon entering the workforce. AAU does everything they can to ensure students are placed post-graduating, with comprehensive portfolio workshops and the ability to give students real time critique to improve their work.

A look at Boraie development’s transformative real estate projects in New Jersey

When it comes to listing some of the companies which have helped transform New Jersey to one of the ultra-modern cities it is today, the renowned real estate firm, Boraie Development unarguably tops the list. Mr. Sam Boraie of Boraie first arrived in New Jersey when it was slowly becoming a washed out ghost town as a majority of its residents were slowly moving to other cities in search of greener pastures. When he shared his vision with some of the locals, not many of them could bring themselves to believe that he could achieve such a transformation. Four decades down the line, Mr. Sam Boraie through his real estate firm, Boraie development has helped transform New Jersey into one of the most futuristic cities.

The Aspire, an ultra-modern residential project is one of his most recent outstanding real estate projects. Situated a few blocks away from Boraie Development offices, the block of apartments has been making headlines off late and for all the right reasons. First, it features 238 designer units of all sizes, from studio apartments to one and two bedroomed flats. Those who get a piece of the Aspire will also get to enjoy 24 hours of a full serviced building, that is a 24/7 concierge, a lobby and private parking among many others.

In addition to full services, they will also get to enjoy the best in modern architecture, as the entire building is embossed with an array of designer floors, high ceilings, gourmet kitchens, inbuilt closets and luxurious bathrooms with frameless glass shower stalls in the en-suite and many others.

As for location, Boraie development couldn’t have chosen better because The Aspire is conveniently situated a stone throw away from New Brunswick train station, thus blessing its occupants with direct access to the Manhattan Penn station. They will also enjoy easy access to institutions such as the Robert Wood Johnson Hospital and Rutgers University. As an added luxury, they get breathtaking views of the Raritan River and the Johnson Park from the comfort of their balconies. In a nutshell, no other real estate firm can match the incredible transformation that Boraie development has been achieving in New Jersey.

It is vital to note that the Aspire isn’t the only significant project that Boraie development boasts. There are a series of many others including a high rise apartment called One Riverview, a $79 million complex which the company partnered with former NBA star Shaq O’Neal to establish. Like the Aspire, the $79 million complexes also boasts an array of features and Shaq O’Neal is set to occupy the topmost penthouse.

About Boraie Development

As noted, Boraie development is one of the leading real estate firms in New Jersey. The company was established about 40 years ago by Omar Boraie, and since then it has done nothing but revolutionize the real estate realm in NJ. As clearly illustrated, the company focuses on the transformation of New Jersey through the construction of high profile real estate properties.