Doe Deere Defines Success As A Process Of Reinvention and Evolution

It takes more than a vision and passion in order for a business idea to prosper. According to Doe Deere, CEO and founder of Lime Crime Cosmetics, success starts with making other people happy. It also requires that you allow your vision, your brand and yourself to evolve and become reinvented- repeatedly. Deere’s path to success is one that exemplifies the importance of innovation, as her cosmetic products started off as an envisioning of a clothing line.


The “Unicorn Queen” of colors in the beauty industry studied fashion design in New York City, using that knowledge to design her own independent clothing line. In 2004, Deere created an eBay account, using Lime Crime as her account handle. From there, she created her first digital store which began to consistently generate sales after only one year of operation.


While self-promoting professional using YouTube videos, she noticed that bold and vivid colored cosmetics were difficult to come by. That was because most of the makeup brands that dominate the market at that time were only producing neutral-toned makeup. But because it was important that the color of her makeup matched the intensity of her clothes to complete the style, this lacking in the marketplace inspired her to create her own products and launch her cosmetic line in 2008.


While her clothing line was successful, the makeup line far exceeded Deere’s expectations in terms of performance in sales. This led her to shift her focus from fashion to cosmetics. Even though her original passion was in fashion design, she allowed herself to remain flexible so it could lead her to cosmetics. She listened to her customer demands, and used them as a way to strengthen her brand while remaining true to her core values.


The biggest success of Lime Crime Cosmetics occurred as a response to Deere’s further willingness to evolve. Both PETA and Leaping bunny, the most stringent certifier in the industry, have certified the entire line of Lime Crime cosmetics as Vegan and Cruelty-Free. More recently, Lime Crime introduced an entirely new product to the market:liquid-to-matte lipstick. This innovation in cosmetics stays on all day and does not crumble or transfer. While creating a new category in makeup that competitors are anxious to explore, Deere surfaced as a revolutionary entrepreneur and her brand has a global audience because it is fine-tuned to the demands of its’ customers.


The biggest challenge that Deere had to overcome in business involved in an unfortunate security breach that resulted in the theft of some of her customer’s information. Even though neither negligence nor failure on Deere’s part contributed to the event, she felt personally responsible and decided to take action. Deere and her team rallied relentlessly to restore customer trust, taking multiple measures to educate customers and provide increased security. Although she declares that was the most difficult task to endure, she also asserts that she gained a more intimate level of understanding of her clients, is not taught her a lot, but will provide guidance for Lime Crime moving forward. Even though the event was challenging, the flexibility of Deere and her team allowed for her to benefit from the occurrence.


In the end, remaining flexible and allowing the business and brand to evolve through reinvention is how Deere has emerged as a global brand. In the process of allowing the process to dictate the direction, Lime Crime has secured a niche in cosmetics that no other brand is competing in. Not only does Lime Crime serve as model of successful business through evolution, Doe Deere has paved the way for other women-owned businesses to follow.


Robert Ivy: Building A New Road For Architecture

Robert Ivy is presently the CEO of The American Institute of Architects. He has been in that position since 2011. Prior to that he was the Editor in Chief of Architectural Record. The AIA is a membership based professional organization. In the past their primary focus has been on the design and construction of buildings. However, since Ivy has taken the helm, their focus has broadened to how architecture can have a positive impact on overall public health.

Robert Ivy grew up in Columbus, Mississippi. He would go on to earn his BA in English from Sewane University in 1969 his Masters in Architecture from Tulane University in 1976. From 1996 to 2011 he served as Editor in Chief of the Architectural Record. During Ivy’s tenure at the Architectural Record earned many awards including the National Magazine award and many Jesse H. Neal Awards. In 2001 he authored a book on the biography of Fay Jones the architect. In 2010, Robert Ivy was named “Master Architect” by Alpha Rho Chi.

Read more: AIA’s Robert Ivy on Committing the Profession to Public Health

Since becoming CEO of the AIA, Robert Ivy has been very outspoken about the necessity of architects collaborating with other disciplines to promote public health and resiliency. In May of 2016 he wrote a blog titled Architects of Health for the Huffington Post. The article discusses how the architectural sector and public health sector can collaborate to fight the obesity epidemic in America. He cites how the MetroHealth Medical Center in Cleveland, Ohio had partnered up with an architecture firm to design a facility which encourages exercise to promote recovery. Ivy also cites how architects have teamed up with park planners in Manhattan to design the High Line.

In November of 2012, Robert Ivy did an interview with ZDNet in which he discusses how in the past architecture was mainly focused on “formalism”. That is, they focused on how a building looked as an object rather than how it could affect positive social change. Ivy believes the new architect needs to be more socially engaged by considering how a building can have an influence on sustainability and physical/mental health. He emphasizes the necessity of “well-being as opposed to welfare”.

In both Robert Ivy’s interviews and articles he discusses how the AIA is creating solutions to society’s problems through architecture. He discusses how the AIA is creating hackathons which bring experts from different sectors to coalesce around design solutions. Ivy emphasizes how architecture cannot operate in isolation and emphasizes that the field needs individuals from diverse backgrounds to have influence on future design.

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The Successful Entrepreneur Roberto Santiago

Roberto Santiago is a renowned entrepreneur who hails from Brazil. He joins Paraiba’s legendary entrepreneurs. As the owner of the prominent Manaira Shopping Mall, Roberto Santiago is defined as a dedicated business professional. But just how did he start it?




Roberto Santiago is 58 years old. He grew up in Joao Pessoa. Later on, he joined Pio X-Marist College before joining the University Centre of Joao Pessoa. Because he loved the idea of owning a business in future, Roberto Santiago majored in business administration. For his first job, Roberto Santiago worked at Café Santa Rosa. The interior décor manufacturing company had a lot of lessons to offer. While working in the company, Santiago learned the value of excellent service delivery. Being visionary, he left the company to establish a Cartonnage company.


Service Delivery


Roberto Santiago worked with suppliers to sell the cartons manufactured from cardboard. The company developed into the manufacturer of multiple decorative products. With the leadership of Roberto Santiago, most clients were satisfied by the service delivery scope.


Real Estate


Roberto’s company started making a lot of profits when he decided to delve into real estate. At that point, he had made enough money to jump-start the real estate business. That must have been the best decision he ever made in his career. Instantly, he purchased land in Pessoa Joao. Wondering what he wanted to accomplish with the area, he settled for building a mall. What began as a boutique idea is now one of his initial success stories.


Manaira is born


Roberto Santiago established Manaira Shopping Mall 1987. The project took him two years to be completed. The mall was finally launched in 1989. Seating on about 75,000 meters square of land, Manaira Shopping Mall is at the heart of Joao Pessoa. It is one of the most striking features in the location. What is more, Manaira Shopping Mall is not a typical mall. It has some of the best features that a typical mall cannot have. Inclusive in the mall are 280 stores. The stores are units of education centers, financial units, entertainment rooms, food courts and a medical center. Additionally, Manaira has gaming rooms and a concert hall.


The Domus Hall


The Domus Hall sits on the rooftop of Manaira Shopping Mall. It can accommodate up to 10, 000 people. All too often, it is used during concerts and musicals. Perhaps the most exciting bit of the hall is the fact that it is air-conditioned.




Manaira Shopping Mall is not the only success story Roberto knows of. He also established Mangeira. The two malls have contributed to the growth of Brazil’s social, economic status. It is clear that Roberto Santiago is a true epitome of success for entrepreneurs and investors.


Duda Melzer Business Advisor

Running a major corporation is a challenging task. Few people can handle the stress and responsibility that comes along with a CEO role. Duda Melzer Founder is the CEO of RBS Group. He has done a great job improving the company over the past few years. One of the reasons that so many people enjoy working with Duda Melzer is his passion for the oil industry. He has worked in the oil industry for his entire career. He started out at the bottom, and he worked his way to the top through hard work and dedication. Check out clicrbs for more.

New Technology

One of the most critical aspects of running a business is focusing on new technology. In the oil industry, it is less expensive to drill for oil than ever before. Brazil is one of the largest oil-producing countries in the world. With new technology, companies like RBS Group have access to new oil fields. These oil fields will help RBS Group increase oil production in the coming years.

Next Steps for Duda Melzer

Duda Melzer wants to continue working as the leader of RBS Group. He believes in the mission of the company. Some people speculate that he will run for political office in Brazil. However, he enjoys his work as a business owner and says that he has no interest in politics. You can visit YouTube for videos.

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DeVos Yet to Bring Strong Personality to Role as Secretary

The Secretary of the Department of Education, Betsy DeVos comes from one of the richest families in the United States, the Prince Family. The family is most famous for the Prince Corporation, an automobile parts distributor founded by her father, Edgar. On top of that, her brother founded the security company Blackwater. As you can see, she comes from a family with a long history of success that isn’t afraid to go for what it wants.


Betsy brought this attitude and work ethic of her life in both the political and philanthropic arena as manager of both the Prince Foundation and the Dick and Betsy DeVos Foundation. She also is involved heavily with ArtPrize, an annual art competition in the city of Grand Rapids with a one million dollar prize. In politics, she has fought with Democrats in her area while working to have private school vouchers and charter schools enacted in the state of Michigan.


Betsy is married to Dick DeVos, who is most commonly known in the political community for losing out on the Republican seat for governor of Michigan in 2006. The couple has four children together.


DeVos has a reputation of being a headstrong and tireless worker. This is why her personality and behavior so far as Secretary of Education has been perplexing thus far. Her attitude has been rather meek compared to what people expected when she took the position. This has left both her proponents and her detractors wondering if this is how it’s going to be or if she will grow more confident over time.


One sign that she may be starting to strike out on her own a bit more is a recent action she took in the wake of Trump informing her that he would be ending an Obama-led policy that gave transgender students the right to choose the bathroom they wished to use. Just hours before he planned to do so, the Secretary met with representatives of LGBT employees of the DOE to warn them.


It has been said that she informed them that she opposes the measure by the President, but she had no power to stop it. This comes as a surprise to some given that she publicly supported it during a recent speech. DeVos even went so far as to say the policy signed into effect by Obama was an overreach of federal powers.


Betsy DeVos has only been Secretary for a few months, so it stands to reason that she may develop a more headstrong presence within the cabinet over time. One thing is for certain, people from her home state know what she is capable of when it comes to fighting for what she wants. The question here is whether she will bring this personality trait to the White House or if she doesn’t feel it would be appropriate given her current position.


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Dick and Betsy Devos Lead Efforts to Change Institutions

When a proposal to build a sports arena north of downtown Grand Rapids was made in 1991, Dick DeVos lobbied against the idea. He’d seen the problems building the Pontiac Silverdome caused in Detroit when both the Lions and Pistons left the city in the 1970s, and he didn’t want to see a repeat of that in Grand Rapids.


DeVos, who became the CEO of Amway in 1993, organized a campaign against the sports facility and formed a group of business leaders who called themselves Grand Action. Together, they became the motivating force that helped see the Van Andel Arena, the DeVos Place Convention Center, and the DeVos Performance Hall added to Grand Rapid’s skyline.


Dick and Betsy DeVos have used their family fortunes and positions in the business community to steer institutional change over the years. Their political support for the GOP has also helped bring changes to state laws in the areas of education and labor.


Close to $140 million has been given to programs for leadership training, arts and culture, health, churches, and policy initiatives by the Dick & Betsy DeVos Family Foundation. One project in Grand Rapids that the Foundation helped make a reality was the contribution of $12.5 million towards the building of a children’s hospital named after Helen DeVos, who was Dick’s mother and wife of Amway’s co-founder Richard DeVos.


Education reform has also been a focus of the DeVos’s activism, supporting and founding charter schools that challenged the status quo in public schools. This included the founding of an aviation charter high school at Grand Rapids International Airport called the West Michigan Aviation Academy in 2010.


Dick DeVos, being a pilot, has taken an interest in reforming the aviation industry, playing a role in helping improve the Gerald R. Ford International Airport. He and a group of business leaders worked to bring more connecting routes to the airport from Grand Rapids, which lowered fares and increased passenger traffic.


He recently was named to the Management Advisory Board at the FAA and hopes to continue to drive reform and improvement in the nation’s aviation industry and infrastructure.


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Dr. David Samadi Cares about His Patients

Dr. David Samadi is very passionate about what he does. He has wanted to be a doctor since he was young and he is now a certified urologist with his specialties lying in diagnosing and treating urologic diseases, bladder cancer, kidney and prostate cancer.

He got his degree from Stony Brook University in biochemistry and in 1994 he obtained his M.D. at the Stony Brook School of Medicine. He obtained postgraduate training at Albert Einstein College of Medicine and the Montefiore Medical Center. In 2001 he completed a fellowship at the Memorial Sloan Kettering Cancer Center in proctology. He also started a fellowship in robotic radical prostatectomy at Henri Mondor Hospital Creteil as well.

Dr. David Samadi has done his work in over 45 countries and has worked at many reputable institutions including the Columbia Presbyterian Hospital and the Mt. Sinai School of Medicine. He is also the professor of Urology at Hofstra North Shore-LIJ School of Medicine. He is on the American Medical Association and a member of the American Urological Association.

Dr. Samadi is devoted to detecting, diagnosing, and treating prostate cancer. He has also hosted the “Sunday Housecall” on Fox, and he has his own radio show which helps provide helpful medical information to those who listen. He also has a website, that he uses to share alternatives to medicine and other helpful information.

Dr. David Samadi lived in different parts of Europe, and he grew up in the Middle East. He has practiced in Israel, Germany, Greece, London, France, the Dominican Republic, and Spain. Robotic surgery is true passion, and it has proven to be a great advancement in prostate surgeries. His hospital utilizes a single robot to perform many successful surgeries.

Dr. Samadi has a long day that begins at 4:30 in the morning, but he is always sure to check on all of his patients before leaving work. He is known to have a photographic memory so drawings can be helpful in problem-solving. The way he has modified hos operating room has even become a blueprint for other surgeons.

Dr. Samadi likes to see results, and he tries to avoid negative vibes. He practices deep breathing exercised to relieve stress as well as a good game of tennis or backgammon. He sticks to a schedule, and he finds it to be efficient. He relies on the feedback from his patients to help grow his business and strives to be a great doctor.

Protecting the Public and Securing Correctional Facilities with Securus Technologies Wireless Containment Solutions

Securus Technologies is an industry leader when it comes to providing civil and criminal justice technology solutions. These solutions are designed to enhance public safety as well as to aid in criminal investigation, corrections, and offender monitoring.


One of the Securus Technologies solutions offered to correctional institutions is its Wireless Containment Solutions. This Securus Technologies solution is designed to detect and then prevent an incarcerated person from utilizing an illicit cell phone or mobile device.


A major problem in this day and age is the use of cell phones and mobile devices by inmates. These offenders manage to get these communication devices smuggled into correctional facilities. The rate at which mobile devices end up inside correctional institutions is shockingly high.


Securus Technologies is highly committed to developing its Wireless Containment Solutions. The company has invested over $40 million to date in developing this important technology.


Securus Technologies is headquartered in Dallas, Texas. At the present time, Securus Technologies serves over 3,450 public safety, law enforcement and corrections agencies in North America. Its solutions address the needs associated with and over 1.2 million inmates at this time.


The story of former Florida corrections officer Robert Johnson helps to illustrate the vital importance of controlling the introduction and use of cell phones in correctional facilities. Johnson was on duty at a Florida correctional institution when he came upon a box filled with contraband that was headed into the institution. The value of the contraband was thought to be about $50,000.


Because of the efforts of Johnson, the contraband never reached inmates. However, the inmate that made arrangements for the introduction of the contraband decided he would seek revenge upon Johnson. The inmate had access to an illicit cell phone inside the institution.


The inmate contacted one of his fellow gang members outside the institution, using the illicit phone he smuggled into the facility. Through this mobile phone communication, the inmate arranged a hit on correctional officer Johnson.


Johnson was preparing to go to work one morning after the hit was arranged when the gang member broke into Johnson’s home and shot the correctional officer multiple times. Johnson nearly died from the assault.


In the aftermath of the attack on Johnson, and the near taking of his life, Johnson began a crusade to keep cell phones and other mobile devices out of correctional facilities. The stark reality is that the attempt on Johnson’s life is only one example among multiple instances in which someone from within a correctional facility has been able to arrange criminal activity in the “real world” using a mobile phone smuggled into a correctional institution. Johnson advocates for the utilization of technology like the Securus Technologies Wireless Containment System to protect the public and better secure correctional facilities.


How Talk Fusion University is Changing Network Marketing

After more than two decades in network marketing, Bob Reina, CEO and Founder of Talk Fusion is sharing his expertise with aspiring marketers through a new and innovative venture. With the launch of a new training program called Talk Fusion University, Reina is giving users a way to learn his successful techniques for network marketing. Users who want to grow as salespeople can get the content directly from their homes and learn from the expert advice that Reina shares. These tips and tricks can help salespeople grow from regular earners to exceptional earners who can afford the best things in life.


Talk Fusion University offers users a host of different ways to learn Reina’s system for direct selling success, which has been proven to work many times over since the 1990’s. This is the same system that Reina has used to grow into a top network marketer, frequent Huffington Post contributor and famous, successful business founder. Over many years of direct selling, he has developed a four step approach that is guaranteed to close more leads and bring more sales when executed properly. This system is explained in detail through videos, written content and more on the Talk Fusion University site so any type of learner can absorb the material. With an associate ID, users can access all of the content and work through it at their own pace.


Talk Fusion University is currently available in English and will soon be available in many languages, including Spanish, French, Japanese and several others. Learn more:


Bradesco’s Board Of Directors Welcome New Chairman Luiz Carlos Trabuco

To say Bradesco is a big bank is an understatement. The Osasco-based Banco Bradesco is one of the top banks in the world in terms of net income and assets under management. Bradesco’s net income in 2016 was $4.6 billion, and the bank currently has $413 billion in assets under management. The success of the 74-year-old bank is well-documented. In 1943, Amador Aguiar wanted to help small farmers, government employees, and retailers get the money they needed to do business, so he founded, Banco Brasileiro de Descontos in Marilia, a small city in the state of Sao Paulo. In 1946, Aguiar moved the bank’s headquarters to the city of Sao Paulo. By 1951, the bank was the largest private banking institution in the country.

Mr. Aguiar moved the bank headquarters once again in 1953 to Osasco which is also in Sao Paulo. Bradesco, under the firm leadership of Aguiar, was the first bank to use a computer and the first bank to offer clients credit cards according to By the 1970s, Aguiar was buying other banks, and by 1978 the bank had branches all over Brazil. In fact, the 1,000th branch opened that year. Aguilar didn’t give up his quest to make Bradesco the best bank in the world until his death in 1991. That’s the year Lázaro de Mello Brandão took over as Chairman.


Lázaro de Mello Brandão is Aguiar kind of banker. Brandão was a bank trainee when Bradesco opened its doors in 1943. Mr. Brandão was Aguiar’s protégé. As the bank grew, Brandão got more responsibility. Under Brandão leadership, Bradesco became an international banking giant. But Brandão had help completing that quest. Luiz Carlos Trabuco came on the banking scene in 1969 after studying philosophy at Sao Paulo University and getting a graduate degree in psychology from Fundação Escola de Sociologia e Política de São Paulo. Trabuco, like Brandão, is a company man, so by the time Trabuco became CEO in 2009, the men were a successful banking team and internationally recognized financial experts. The men were able to put an executive team together that had the same drive and ambitions. That team is one of the best banking teams in Brazil.

But all good things come to an end, and Brandão, at 91, is at the end of his banking career. The bank’s Board of Directors gave Trabuco the title of chairman after Brandão’s retirement became front-page financial news around the world. Trabuco will still function as CEO, but he will turn over his CEO duties to one of the men on the bank’s executive team in 2018. Being CEO of Bradesco is a challenge, but the candidates all have the experience and the ambition to do the job. Luiz Carlos Trabuco is only the third man to have the title of “Bradesco Chairman” behind his name, so he is eager to jump into the role with both feet. But in order to do that, the board will have to name a new CEO at the beginning of the new year. Most bank employees have a favorite executive, so there is a lot of closed-door conversations about who will take over as CEO. Most employees like Mauricio Machado de Minas because of his IT background. But there is a lot of support for Octavio de Lazari. Octavio de Lazari is the man who replaced Trabuco as president of the insurance division.

The five other candidates are Andre Cano, Domingos Figueiredo Abreu, Josué Augusto Pancini, Alexandre da Silva Glüher and Marcelo Noronha. All five men hold top executive posts and all of them have what it takes to be CEO, according to Trabuco and the board.

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